"To create a hotel that is worthy of the accolade of a European Hotel Design Award, one must be mindful of all aspects of design excellence, ensuring that delivering the client’s brief as well as design flair, innovation, sustainability and environmental responsibility, are equally addressed. These factors all contribute to the best hotel design standards in an industry that is forever raising the bar and reinventing the joy and excitement of the service hotels provide." Jeremy Blake, Senior Patner – Purcell Miller Tritton
