Ian Schrager - Conference Headline Speaker
In celebration of the opening of EDITION, his first project in Central London since the Sanderson and St Martin’s Lane, hospitality legend Ian Schrager, the founding father of lifestyle hotels, headlined the Sleep Conference 2013.
Returning to London for the Sleep Conference a month after the opening of EDITION, his latest brainchild, Schrager joined Guy Dittrich on stage for a candid conversation at 14:10 on Wednesday 20th November.
On the previous evening, Schrager was honoured with the Outstanding Contribution Award at the European Hotel Design Awards. "It’s hard to think of an individual who has influenced contemporary hotel design more than Ian Schrager has – in Europe and worldwide. The judges of the European Hotel Design Awards are delighted to be honouring him in the year of his triumphant return to the European hotel scene with the launch of the London Edition. His contribution to the industry embodies innovation, passion and creativity – the very qualities the Awards seek to celebrate," says Matt Turner, Awards Director and Editor of Sleeper Magazine.
Since the 70's, entrepreneur Ian Schrager, Founder and Chairman of Ian Schrager Company, has achieved international recognition for concepts that have revolutionized the entertainment, residential and hospitality industries. His passionate commitment to the modern lifestyle has been expressed through a series of pioneering concepts: The hotel as home away from home, the hotel as theater, "cheap chic", "lobby socializing", the indoor/outdoor lobby, the urban resort, and the urban spa.
His keen instincts for the mood and feel of popular culture were honed during the 70's and 80's, when he and his late business partner, Steve Rubell, created the legendary Studio 54 and Palladium nightclubs.
They soon turned their attention to the hotel business opening Morgans Hotel in 1984, introducing the conc
ept of the "boutique hotel" to the world. Following this were the equally well received and highly successful Royalton Hotel and Paramount Hotel, in which Schrager again broke with industry convention by introducing "lobby socializing", where the hotel lobby became a new kind of gathering place for guests and New York City residents alike, and "cheap chic", where affordable luxury was offered in a stylish and sophisticated environment. Schrager also received international recognition and acclaim for his one-of-a-kind "urban resorts" - the Delano Hotel in Miami and Mondrian Hotel in West Hollywood. This was followed by the Hudson Hotel in New York, where Schrager realized his "hotel as lifestyle", and continued to refine his concept of "cheap chic", as well as expanding to cities such as San Francisco with the Clift Hotel and London with St. Martins Lane Hotel and the Sanderson Hotel.
In 2005, Schrager sold Morgans Hotel Group, a company he founded, to create Ian Schrager Company which owns, develops and manages hotels, residential and mixed use projects. Since then, he has transformed the fabled Gramercy Park Hotel in New York City and created two groundbreaking residential properties, 40 Bond and 50 Gramercy Park North. He is currently working on two new hotel brands.
The first brand, PUBLIC, is a new genre of hotel offering great value, great service and great style that will set a new industry standard. Ian Schrager has taken the best from the luxury set, the best from the boutique/lifestyle set and the best from select service and created a new breed of hotel where everything has been rethought and every original idea updated. This brand will be defined by the unique experience it creates rather than by a business classification or price.
The first hotel, PUBLIC Chicago, debuted in October 2011 to critical acclaim. The second brand, yet to be announced, will be a new kind of luxury brand for modern people.
EDITION Hotels, Ian Schrager’s partnership with Marriott International, marks the next chapter in the lifestyle hotel story. This brand combines the personal, intimate, individualized and unique lodging experience that Ian Schrager is known for with the global reach, operational expertise and scale of Marriott. This delicate balancing act encompasses not only great design and true innovation, but also personal, friendly, modern service and outstanding, one-of-a-kind food, beverage and entertainment offerings... all “under one roof".
"Together Marriott and I have a new vision and plan to radically rethink and catapult the boutique/lifestyle category hotel into the present by capturing the spirit of the times," says Schrager.
Ian Schrager's groundbreaking concepts have changed the business and set industry standards that continue to be imitated throughout the world.