Simon Ford qualified as an Architect in the UK and has been with IHG, InterContinental Hotels Group for 14 years. He started in 1997 with Holiday Inn Worldwide based in the Brussels office and moved to the UK global headquarters in 2001.
Simon has always been involved with the company’s property design and engineering function and has played an active role in the development of new brands, formation of brand standards, model room development and design reviews. He led the Technical Services team for EMEA up to 2008 and has recently taken on roles in the Global Brand Team covering guest experience, design and brand standards.
He has been an active member of the European Hotel Design Awards judging panel for 5 years and this year is the panel’s chairman.
Simon is passionate about the power of branding, golf, motorcycles, flight, the outdoors and his family.